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Compelling Digital Content

Compelling Digital Content

Your new client or potential all-star candidate enters your lobby. What do they see? Imagine presenting them with stunning video that conveys your brand, captures their interest or even compels them to interact! Make a lasting impression by greeting them with a digital signage display, interactive video wall or wayfinding display. You’ll be setting your retail store, corporate office, educational institution or healthcare facility apart from the competition! And that’s just the beginning.

 The Dynamic Digital Marketplace

With its dynamic, ever-changing content that can hold the interest of viewers, digital signage plays a very important part in digital marketing. Static signage is a “one and done” experience for the viewer, whereas constantly changing content on a display keeps viewers engaged longer and decreases perceived wait times

Digital Signage 101

There are two basic elements of a successful digital signage application. One is the hardware component which may be a projection system or, more commonly, a display such as an OLED or Direct View LED, along with a Media Player. The other component is the software that provides the platform for the content. On more sophisticated deployments there may be sensors that provide metrics on content engagement, while others may even include Bluetooth for a more interactive experience. 

The display is a critical component of a digital signage application. They need to be large enough for viewers to comfortably view the content and bright enough to overcome the light levels in the space. Since the typical digital signage display is in use an average of 12 hours a day (with more commercial applications it may be 24x7), consumer TV’s should not be used since they are not rated or warranted for this type of application. An effective display may be a single display in a breakroom or an extensive videowall in a lobby. Other options include unique stretched column units and stand alone kiosks.

Signage players provide a way to show dynamic video content. A player can show multiple video “windows” on the screen that translates into multiple messaging, or advertising, opportunities. Additionally, they can receive real-time streams from weather channels, stock markets, traffic reports and more. As a signage system designer, we will work with you to understand the type of content you need and the software you use to provide the best signage player for your application.

It’s All About the Software

Captivating content is key to attracting viewers. It is recommended that new signage deployments not rely on applications such as “power point” or a built-in picture player that may be included with the display. Content delivered in this manner is stagnant and viewers do not stay engaged. Instead, content software allows you to take full advantage of the media player, while providing real time tools for announcements and other “ad-hoc” content applications.

The pros at Automation Design + Entertainment can help navigate the various applications and display choices and determine what you need to effectively communicate your message to your customers, parishioners, patients and employees. Contact us today and let’s get started!