Getting Your Company’s Groove Back
Take a moment to think about the last few times you went into a business. Be it a grocery store, your favorite place to grab dinner or your go-to clothing store, you were without a doubt accompanied by the store’s soundtrack – and that’s not on accident. It’s been proven for decades that music has a tremendous effect on sales.
While it might seem easy enough to throw your favorite playlist on and push it out of your mind, there are so many factors to consider when picking the right mix of music that it can be overwhelming. Tempo, volume, genre – all of these factors influence buyers’ habits, the amount of time they’ll spend in the store and how much they’ll be willing to buy. Now layer all of those decisions with what system to use and how to avoid any licensing issues and you’ve got a hassle on your hands it seems.
Enter: SoundMachine and Control4. This new partnership completely takes the stress out of playing music at your business, offering the ability to use a pre-built station, or one completely curated by you. All of the licensing is included, with plans that work for any budget and business size.
SoundMachine explains it best: this new solution is a “hassle-free music experience for businesses.” By integrating your music system with your already-existing Control4 systems, you can now manage your music together with your lighting, entertainment and climate controls, without installing new hardware. What’s more, you can even program promotional messages to play if you’d like.
Regardless of your clientele or the vibe you want to bring to your business, it’s so important to consider how music can enhance your physical space and impact your clients’ experience and purchases. Finding the “right mix” can be difficult, but here are some tips to get you started. Whether you want to trust SoundMachine’s curated selection, or invest in the ultimate subscription powered by Napster, the new partnership with Control4 is your solution for creating the perfect sound for your business.